Top Google searches (as of 2020)

Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

We pulled two lists from our database of 9.9 billion keywords:

Top 100 most searched keywords in the US
Top 100 most searched keywords Worldwide

Top 100 Google search queries in the US (as of 2020)

Unsurprisingly, this list is almost entirely dominated by branded searches. But we’ve decided to leave the list as is so you can see the full picture.

#	Keyword	Search Volume	Return Rate
1	facebook	151,500,000	11.85
2	youtube	142,200,000	6.99
3	amazon	87,440,000	4.92
4	gmail	71,240,000	5.92
5	google	63,840,000	4.62
6	weather	43,400,000	5.63
7	ebay	41,010,000	4.96
8	yahoo	39,170,000	8.78
9	walmart	31,970,000	2.9
10	yahoo mail	31,880,000	6.77
11	google translate	31,640,000	5.7
12	google maps	30,560,000	4.05
13	craigslist	27,140,000	4.52
14	netflix	26,860,000	3.55
15	google docs	25,100,000	5.46
16	translate	23,520,000	5.68
17	home depot	22,040,000	2.84
18	news	19,110,000	9.63
19	fox news	19,060,000	9.28
20	calculator	17,790,000	5.04
21	usps tracking	17,650,000	3.56
22	cnn	17,330,000	7.61
23	hotmail	17,020,000	6.42
24	google drive	16,810,000	4.35
25	maps	15,830,000	3.52
26	paypal	15,700,000	2.65
27	lowes	14,580,000	2.76
28	instagram	14,350,000	2.61
29	msn	14,030,000	13.11
30	amazon prime	13,980,000	2.71
31	target	13,880,000	2.4
32	espn	13,160,000	6.32
33	zillow	13,120,000	2.89
34	bank of america	12,850,000	4.42
35	wells fargo	12,690,000	4.47
36	twitter	12,510,000	3.43
37	google classroom	12,470,000	4.98
38	indeed	12,290,000	3.52
39	best buy	11,700,000	2.09
40	speed test	10,950,000	3.01
41	linkedin	10,880,000	2.85
42	aol mail	10,780,000	10.99
43	hulu	10,760,000	2.44
44	you tube	10,740,000	5.01
45	pinterest	10,640,000	3.16
46	trump	10,500,000	10.29
47	nba	10,390,000	9.98
48	roblox	9,930,000	4.84
49	capital one	9,720,000	3.37
50	traductor	9,660,000	8.36
51	nfl	9,650,000	6.4
52	facebook login	9,470,000	6.21
53	costco	9,400,000	2.42
54	youtube to mp3	8,510,000	3.85
55	ups tracking	8,420,000	2.57
56	chase	8,390,000	4.29
57	kohls	8,220,000	2.62
58	reddit	8,220,000	3.88
59	google flights	7,870,000	4.32
60	american airlines	7,750,000	2.43
61	bing	7,650,000	5.92
62	etsy	7,520,000	2.71
63	twitch	7,400,000	3.19
64	dominos	7,380,000	2.12
65	airbnb	7,280,000	2.23
66	spotify	6,940,000	1.84
67	fedex tracking	6,900,000	2.56
68	nfl scores	6,660,000	6.49
69	restaurants near me	6,590,000	2.28
70	macys	6,550,000	2.75
71	aol	6,530,000	10.88
72	google scholar	6,500,000	4.72
73	pizza hut	6,470,000	2.03
74	women’s world cup 2019	6,270,000	1.71
75	usps	6,190,000	2.21
76	expedia	6,110,000	2.5
77	discord	6,010,000	2.39
78	credit karma	6,000,000	2.32
79	outlook	5,970,000	2.94
80	southwest airlines	5,710,000	2.23
81	verizon	5,670,000	2.03
82	walgreens	5,660,000	1.95
83	harbor freight	5,560,000	2.23
84	entertainment	5,400,000	5.53
85	pandora	5,400,000	2.78
86	bed bath and beyond	5,370,000	1.94
87	united airlines	5,280,000	2.14
88	turbotax	5,110,000	1.8
89	facebook log in	5,090,000	5.24
90	google news	5,080,000	8.52
91	amazon prime video	4,950,000	2.61
92	sports	4,930,000	3.78
93	wayfair	4,880,000	2.04
94	fb	4,830,000	12.6
95	solitaire	4,830,000	11.74
96	autozone	4,800,000	2.06
97	ikea	4,800,000	1.89
98	timer	4,790,000	4.76
99	spanish to english	4,780,000	4.42
100	xfinity	4,730,000	2.46

SIDENOTE.

We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Return Rate

Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

But Return Rate is very useful when comparing two keywords.

For example, the keyword “spotify” has RR 1.84, which means that people rarely search for that keyword again. (Probably because they were looking to download this app or learn what it is.)

On the other hand, “facebook” has RR11.85, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and Google it each time they want to access it.)

Learn more about search volume &Return Rate here.

Top 100 Google search queries around the World (as of 2020)

I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.

#	Keyword	Search Volume
1	youtube	1,363,700,000
2	facebook	1,189,200,000
3	gmail	562,900,000
4	google	483,300,000
5	hotmail	349,600,000
6	amazon	275,300,000
7	whatsapp web	259,800,000
8	translate	201,100,000
9	traductor	194,300,000
10	google translate	192,000,000
11	netflix	176,700,000
12	fb	170,700,000
13	ютуб	158,500,000
14	yahoo	157,100,000
15	instagram	148,900,000
16	вк	140,500,000
17	google maps	129,200,000
18	ebay	123,300,000
19	maps	116,100,000
20	yt	114,500,000
21	yahoo mail	113,400,000
22	outlook	83,900,000
23	twitter	80,860,000
24	you tube	78,740,000
25	tradutor	78,720,000
26	whatsapp	68,350,000
27	roblox	67,260,000
28	weather	65,910,000
29	olx	62,680,000
30	переводчик	62,020,000
31	pinterest	59,500,000
32	paypal	53,620,000
33	google drive	52,220,000
34	le bon coin	50,190,000
35	aliexpress	49,660,000
36	face	47,550,000
37	linkedin	45,280,000
38	news	44,690,000
39	you	44,040,000
40	msn	43,950,000
41	يوتيوب	41,710,000
42	g	41,540,000
43	traduction	41,240,000
44	google traduction	40,830,000
45	bbc news	40,650,000
46	facebook login	40,160,000
47	walmart	39,760,000
48	speed test	39,190,000
49	фейсбук	38,810,000
50	twitch	38,720,000
51	google docs	38,520,000
52	ikea	38,030,000
53	booking	37,720,000
54	friv	36,250,000
55	airbnb	35,980,000
56	одноклассники	35,330,000
57	y	35,090,000
58	nba	33,400,000
59	calculator	33,230,000
60	indeed	32,980,000
61	яндекс	32,480,000
62	banco de venezuela	32,360,000
63	facebook entrar	31,820,000
64	amazon prime	31,300,000
65	google tradutor	30,860,000
66	youtube to mp3	30,850,000
67	mercado libre	30,740,000
68	speedtest	30,280,000
69	uol	29,790,000
70	mercado livre	29,670,000
71	craigslist	29,240,000
72	spotify	28,770,000
73	traduttore	28,700,000
74	facebook iniciar sesion	28,430,000
75	flipkart	28,340,000
76	google scholar	27,800,000
77	f	27,790,000
78	globo	27,460,000
79	home depot	27,170,000
80	skyscanner	26,230,000
81	google map	25,790,000
82	cnn	25,150,000
83	çeviri	24,730,000
84	discord	23,250,000
85	youtube mp3	22,990,000
86	steam	22,610,000
87	ebay kleinanzeigen	22,320,000
88	irctc	22,040,000
89	ryanair	21,840,000
90	cricbuzz	21,560,000
91	libero mail	21,540,000
92	onet	21,540,000
93	wp	21,440,000
94	google classroom	21,320,000
95	meteo	21,150,000
96	fox news	20,940,000
97	translator	20,890,000
98	groupon	20,660,000
99	trump	20,500,000
100	badoo	20,310,000

You can see that, as with our list of USqueries, most of the top global queries are branded.

However, there are some brands that don’t make an appearance on the US list including WhatsApp, AliExpress, Friv, and Ryanair. This makes sense, as none of these are US-based companies.

There are also lots of searches for translation tools.

#	Keyword	Search Volume
1	translate	201,100,000
2	traductor	194,300,000
3	google translate	192,000,000
4	переводчик	62,020,000
5	traduction	41,240,000
6	google traduction	40,830,000
7	google tradutor	30,860,000
8	traduttore	28,700,000

If we sum the search volume from these keywords, we get almost 800,000.

That means more people are searching for translations on Google than for Amazon and Hotmail combined.

Top 100+ Google search queries for 188 countries

Looking to see more than the top 100 Google searches?

Go to Ahrefs’ Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You’ll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.